RESTON, VA, June 30, 2006 - For Immediate Release:

LATISTA presented its innovative line of field operations automation solutions - Latista Field Service - at the PCBC tradeshow in San Francisco, CA. "The PCBC tradeshow is an outstanding event to bring the key contacts we're looking to do business with," said Igor Starkov, LATISTA's vice president of business development.

PCBC is an annual tradeshow and conference serving residential builders and their project teams. Held each summer in San Francisco's Moscone Center, PCBC draws over 33,000 homebuilders, developers, architects, product manufacturers, and consultants to the industry.

In 2003, Tradeshow Week magazine honored PCBC as one of the 50 fastest growing tradeshows in North America.

Originally named the Pacific Coast Builders Conference, PCBC was launched in 1959 as a small educational conference at the Sheraton Palace Hotel in San Francisco. Since then, the show has grown in size and quality to become homebuilding's premier event — a place where the industry's most influential trendsetters gather to share ideas and information.

PCBC features:

An extensive display of product innovations, with over 750 of the industry's leading manufacturers and suppliers spanning over 230,000 square feet of exhibit space.

A three-day educational conference with 70+ content-rich seminars and workshops led by the brightest minds in the industry. Topics span the fields of business strategy, sales and marketing, product design, construction and operations, and land acquisition and development.

PCBC is a project of the California Building Industry Association.

About Latista

LATISTA, headquartered in Reston, VA, is a leading provider of field management solutions for quality control, warranty service, and work order management. LATISTA industry solutions support the unique business processes of several industry segments, including homebuilding, general construction and real estate management.